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Creating the future. Elevating the proposition of Bett – the leading education technology event.

Bett is the industry show of the year in the education technology landscape, bringing together leading companies, new edtech start ups and attendees from the global education community.


Held at ExCeL in London over four days and featuring brands such as Google and Microsoft, Bett puts the spotlight on the role technology and innovation plays in enabling all educators and learners to thrive.


Fresh Lemon were appointed by the event organiser to create a new brand identity for the event that placed more emphasis on the technology aspect of Bett’s content and with a look that could be transferred across their global series of events. Leading with the headline ‘The Future is Here’, Fresh Lemon delivered a reinvigorated proposition and dynamic set of brand assets around forward-thinking imagery. Bett now owns a stronger visual presence within the wider educational market and within two years Bett saw a 15% increase in visitors.


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