Creating an identity for a collection of family homes set in rural Essex countryside.

Chevalier Place is a collection of family homes by Amherst Homes set on the outskirts of the village of Stansted Mountfitchet in Essex. A crisp and light identity was devised to create a warm and welcoming environment, with a subtle homage to the village’s landmark Norman castle.

The design and marketing collateral leant on a contemporary colour palette to appeal to the target audience and was applied across print, digital and signage on site. The off-site sales were a success with a high take-up of off-plan reservations that exceeded expectations, particularly since the launch coincided with the first lockdown period of 2020.

Scope

Naming

Branding

Design

Advertising

Copywriting

Print

CGIs

Video