Title Image

Elmovo

Delivering a new brand for Elmovo, the electric scooter company for Deliveroo’s food delivery drivers.

Elmovo by Fresh Lemon

Elmovo is a scooter rental firm in London offering electric scooters for food delivery drivers. With no fuel costs or long-term commitments, Elmovo allows drivers to rent and work flexibly. With emission controls becoming of greater importance within the London area, the business was well placed to take advantage of a niche market.

 

Elmovo approached Fresh Lemon to design a logo and branding ahead of their upcoming launch. From the outset, it became apparent that an icon device would be required within the logo for use on uniform, livery and apps due to the small visible areas.

 

Upon launch Elmovo partnered up with delivery giant Deliveroo. Their drivers are able to book scooters up to two weeks in advance on the app and due to high demand in early uptake, Deliveroo has committed to 2 further sites with Elmovo around London.

Scope

Branding
Style Guidelines

Elmovo by Fresh Lemon
Elmovo by Fresh Lemon
Elmovo by Fresh Lemon
Elmovo by Fresh Lemon
Elmovo by Fresh Lemon
Elmovo by Fresh Lemon