Gibbs
Strengthening the brand presence of a well-established metal trader.
Gibbs have been well-established traders in ferrous and non-ferrous metals for over 50 years. The business was in need of modernisation due to rapid growth and increasing interest from members of the public for the recycling of scrap metal.
Fresh Lemon set about suggesting a name change from Robert Gibbs Contracting Co. to ‘Gibbs’ and set about a new logo identity alongside a new responsive website. The website also included a series of stylised photography commissioned by Fresh Lemon to further enhance the new brand identity.
Scope
Branding
Photography
Website
