Branding IJL. Changing the perception for the annual destination for the best of British fine jewellery.

Established in London in the fifties, International Jewellery London (IJL) enjoys a heritage of showcasing the best of luxury materials, design and craftsmanship, and is the pre-eminent annual destination for the best of British fine jewellery, as well as leading brands from around the globe.

The event organisers, Reed Exhibitions, invited Fresh Lemon to create a new brand identity for IJL. The marketing team requested a new look that reflected the more contemporary trends in jewellery and moved a step away from its traditionalist appeal.

After presenting a range of viable options, the final route selected was a clean, minimal proposal with striking typography based on the results of our analysis of key exhibitor brands and audience expectations for an event of this calibre.

Scope

Branding

Design

Style Guidelines

Advertising

Marketing Communications