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M Group Services

Creating the brand for a £1bn group company of industry leading businesses.

M Group Services is a group of industry leading businesses across critical regulated infrastructure assets. The business has a turnover of almost £1 billion and 7,000 direct staff across UK and Ireland.

 

Working with directors at board level, Fresh Lemon were commissioned to devise a brand strategy inclusive of name variations, a new logo identity and full brand roll out.

 

Fresh Lemon held a kick-off brand workshop with the key decision makers to establish vision and values, followed by the design of logo options suitable for M Group Services that set out to establish them as a trusted business. Practical considerations had to be overcome too for how the new identity would work within the design framework of its existing group of companies.

Scope

Strategy

Naming

Branding

Design

Style Guidelines

Digital