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M Group Services

Creating the brand for a £1bn group company of industry leading businesses.

M Group Services is a group of industry leading businesses across critical regulated infrastructure assets. The business has a turnover of almost £1 billion and 7,000 direct staff across UK and Ireland.


Working with directors at board level, Fresh Lemon were commissioned to devise a brand strategy inclusive of name variations, a new logo identity and full brand roll out.


Fresh Lemon held a kick-off brand workshop with the key decision makers to establish vision and values, followed by the design of logo options suitable for M Group Services that set out to establish them as a trusted business. Practical considerations had to be overcome too for how the new identity would work within the design framework of its existing group of companies.






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