Rihaala is a world’s first. The first dynamic online booking system dedicated to halal-friendly travel for Muslim millennial travellers. By making recommendations on halal-friendly dining options, privacy, alcohol-free options and prayer facilities Rihaala is a game-changer in the travel market.
Authenticity and inspiration was at the heart of the name choice. Rihaala means ‘journeys’ in Arabic and by adopting a fresh, modern approach in contrast to mainstream Muslim-specific branding, Fresh Lemon built a contemporary and forward-thinking look for an ambitious business. Within 6 months, the Rihaala site was generating over 6,000 visits per month.