Branding an ambitious game-changer. Creating a modern brand for Rihaala, the world’s first booking platform dedicated to halal friendly travel.

Rihaala is a world’s first. The first dynamic online booking system dedicated to halal-friendly travel for Muslim millennial travellers. By making informed recommendations to travellers on halal-friendly dining options, privacy areas, alcohol-free rooms and prayer facilities Rihaala is a game-changer in the travel market.

Authenticity and inspiration was at the heart of the name choice. Rihaala means ‘journey’ in Arabic and by adopting a fresh, modern approach in contrast to mainstream Muslim-specific branding, Fresh Lemon built a contemporary and forward-thinking look for an ambitious business. Within 6 months, the Rihaala site was generating over 6,000 visits per month.

Scope

Branding
Design
Style Guidelines
Digital