Creating a distinctive identity for an exceptional collection of premium apartments.

Cavendo Homes enlisted Fresh Lemon to develop a brand identity for The Chapters in Radlett that reflected the highly crafted and quality build. The scheme was located in a competitive local market and as such needed a distinctive look to stand out.

Reflecting the opportunity that here was a place to begin a new phase in your life, Fresh Lemon named the scheme and built a contemporary brand and marketing package including a large format layflat brochure that brought The Chapters to life.

Scope

Naming

Branding

Design

Hoarding

Advertising

Copywriting

Print

CGIs