The Chapters
The Chapters
Cavendo Homes enlisted Fresh Lemon to develop a brand identity for The Chapters in Radlett that reflected the highly crafted and quality build. The scheme was located in a competitive local market and as such needed a distinctive look to stand out.
Reflecting the opportunity that here was a place to begin a new phase in your life, Fresh Lemon named the scheme and built a contemporary brand and marketing package including a large format layflat brochure that brought The Chapters to life.
Scope
Naming
Branding
Design
Hoarding
Advertising
Copywriting
CGIs