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The Wyndhams

Drawing on the past to create a desirably distinctive brand for The Wyndhams in Essex.

Faced with a quiet greenfield site in a rural corner of north Essex, Amherst Homes enlisted Fresh Lemon to brand The Wyndhams and market it towards a family-centric audience.

 

Fresh Lemon looked to the proximity and past for inspiration. The logo identity derives from a brooch worn by the English philanthropist Joyce Franklin in her 16th century portrait. Franklin was the founder of a prominent school that borders the development and was once attended by the chef Jamie Oliver. The sales brochure was set to a high quality finish with gold foil and textured uncoated stock. Within three months of the launch 50% of the units within The Wyndhams were reserved.

Scope

Property Marketing

Branding

Design

Digital

Photography

CGIs

Print

The Wyndhams, Newport
The Wyndhams, Newport
The Wyndhams, Newport
The Wyndhams, Newport
The Wyndhams, Newport
The Wyndhams, Newport