The Wyndhams
Branding / Marketing / Signage / Copywriting / Print / Website / CGIs

Faced with a quiet greenfield site in a rural corner of north Essex, Amherst Homes enlisted Fresh Lemon to brand The Wyndhams and market it towards a family-centric audience.

Fresh Lemon looked to the proximity and past for inspiration. The logo identity derives from a brooch worn by the English philanthropist Joyce Franklin in her 16th century portrait. Franklin was the founder of a prominent school that borders the development and was once attended by the chef Jamie Oliver.

The sales brochure was produced to a high quality tactile finish with gold foil and textured uncoated stock.

Result

50% of homes within The Wyndhams were reserved within three months of the launch.

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