Boxwood Park
Branding / Marketing / Signage / Copywriting / Print / Website
Boxwood Park is a collection of contemporary designed family homes set within a secluded woodland setting in Hoddesdon, Hertfordshire. This innovative scheme required a modern identity that not only reflected the architecture and landscaping but also set it apart from traditional red-brick developments.
Fresh Lemon devised a modular geometric grid for the Boxwood Park logo to be built upon and became the basis for future identities of developments for Woollensbrook Homes, creating a uniform style that gave flexibility for each site’s unique character.
Fresh Lemon supplied branded hoarding, sales website and marketing brochure for Boxwood Park. The brochure featured a distinctive textured and tactile cover completed by a two-part foil finish to the logo area.