Clarity from strategy.
Vision by design.

Creating value with transformative branding solutions.

Craig Heath - Fresh Lemon

A process for success.

01 / Discovery

Every challenge is different, but we have the tools to unlock potential.

Our blend of workshops, research sessions and analysis digs deep to find the blend of factors that define and inspire you, alongside an audit of your competitors, market trends and user profiles of your key audience types. A concluding review of our discoveries creates a clear and comprehensive vision of your brand challenge.

02 / Clarity

Our bespoke approach gives us a framework to collate the hard and soft factors that drive your brand. With indepth insight of your challenge, we develop a brand strategy based on your core purpose and proposition. The strategy identifies ways to appeal and engage with your target audience as well as a plan to achieve your agreed business objectives.

A clear expression of your distinctive promise is key to driving the creative work and exploring compelling visual solutions for review.

03 / Creativity

With a creative brief derived from the clarity and discovery sessions, we have a direction in which to take the creative work forward.

Alongside the authentic brand vision and proposition, our concepts and proposals provide direct connections to objectives from the brand strategy work, with collaboration at key stages for reflection and re-assessment.

04 / Delivery

Understanding how and where you engage with your audience means we focus on your creating visuals for your key marketing touchpoints. We craft and refine the creative work to perfection before delivering your new brand alongside a set of cohesive visual assets and guidelines. We’re also available to support you and work together for continued consistency across future campaigns and brand executions.

We create positive change.

Whether you’re an established business or an innovative new brand, we have a proven process that delivers commercial success.

Looking for growth

Are you scaling up or seeking new audiences?

Extending your reach to new audiences or new regions may need a review of your current brand architecture, identity, messaging and positioning. We can help manage this without losing the momentum you already have.

Reached a plateau

Are you an underperforming or stagnated brand?

If you’re already an established business, but your brand is in need of re-evaluation as it no longer reflects who you are and what you do, then we can help with re-positioning, re-freshing or re-build of your existing identity.

Need to re-focus

Are external influences or competitors forcing you to change?

As a larger corporate organisation or entity, a brand overhaul may be necessary driven by mergers, acquisitions or external competition and influences forcing you to change. We can help manage this sensitively and work with you at board level on effective brand development.

Launching something new

If you’re a new brand or early stage business, we’ve got your back.

If you’re launching a new brand or an entrepreneurial new business, we can join you at the early stages to build upwards from the beginning, helping to define your vision and make you market-ready.

Let’s talk and get your next project underway.