Interrnational Jewellery London
Branding / Advertising

Established in London in the 1950s, International Jewellery London (IJL) enjoys a heritage of showcasing the best of luxury materials, design and craftsmanship, and is the pre-eminent annual destination for the best of British fine jewellery, as well as leading brands from around the globe.

The event organisers, Reed Exhibitions, invited Fresh Lemon to create a new brand identity for IJL. The marketing team requested a new look that reflected the more contemporary trends in jewellery and moved away from its traditionalist appeal.

The result was a clean, minimal proposal with striking typography driven by the results of our analysis of key exhibitor brands and audience expectations for an event of this calibre.