Macfarlane Place
Naming / Branding / Marketing / Signage / Copywriting / Photography / Motion Graphics

Macfarlane Place is a collection of 142 residential units and part of the Television Centre development at the former home of BBC TV in White City – one of the capital’s most recognisable addresses.

Fresh Lemon created two types of sales brochures, available in both print and digital formats, designed to captivate buyers and renters by showcasing the excitement and lifestyle benefits of this exceptional opportunity in West London.

Fresh Lemon’s brand identity for Macfarlane Place is inspired by the analogue heritage of the former BBC TV studios, with a design featuring a vibrant moiré graphic motif. These colourful visual elements were also adapted into dynamic animated swipes for digital marketing and video campaigns.