Transforming the former site of South Thames College into Wandsworth Exchange, a new landmark on the South London skyline.

Wandsworth Exchange is a collection of 172 apartments within a flourishing close-knit community atmosphere, close to the centre of London.

Combining elegant new spaces and walkways with residential, retail and outdoor spaces the developer L&Q required marketing collateral that would reflect this high quality scheme. Using research gathered during our discovery phase, Fresh Lemon created a culture and identity borne from the area’s historical and rich heritage of calico printing and craftsmanship.

The detailing and colour scheme derived from the findings were applied to Wandsworth Exchange’s style guidelines, surfaces and applications across print and digital to create a brand that set it apart from its neighbours.

Scope

Naming

Branding

Design

Style Guidelines

Photography

Print

Copywriting

Press & Digital Advertising

Hoarding