Clarity from strategy.
Vision by design.

Creating value with transformative branding solutions.

Craig Heath - Fresh Lemon

A process for success.

01 / Discovery

Every challenge is unique, but we’ve got the toolkit to unlock your full potential.

Through a dynamic mix of workshops, insightful research sessions and thorough analysis, we dive deep to uncover the core elements that define and inspire your brand. We take a holistic approach – examining your competitors, tracking market trends and profiling the key audiences that matter most. The result? A final review that brings everything together into a clear, actionable vision of your brand’s challenge, with the insights you need to move forward confidently.

02 / Clarity

Our bespoke approach is designed to bring clarity to your brand strategy by combining both the hard and soft factors that drive your business. With indepth insight of your challenge, we develop a brand strategy based on your core purpose and proposition.

A sharp and compelling expression of your brand’s distinctive promise becomes the driving force behind the creative process, guiding the development of impactful visual solutions for your review

03 / Creativity

Building on the insights from our clarity and discovery sessions, the brief gives us a clear direction to move the creative work forward.

Grounded in your authentic brand vision and proposition, our concepts and proposals are directly aligned with the objectives set out in your brand strategy. Throughout the process, we ensure collaboration at key stages, allowing for reflection, feedback and refinement to stay on track and in line with your goals.

04 / Delivery

By understanding how and where you engage with your audience, we focus on crafting visuals that resonate across your key marketing touchpoints.

Once finalised, we deliver your refreshed brand complete with a set of cohesive visual assets and comprehensive guidelines. And our support doesn’t end there – we’re available to collaborate with you, ensuring ongoing consistency across future campaigns and brand executions.

How’s your brand doing?

Whether you’re an established business or an innovative new brand, we have solutions that deliver commercial success.

Looking for growth?

Are you scaling up or seeking new audiences?

Extending your reach to new audiences or new regions may need a review of your current brand architecture, identity, messaging and positioning. We can help manage this without losing the momentum you already have.

Reached a plateau?

Are you an underperforming or stagnated brand?

If you’re an established business, your brand might be in need of re-evaluation because it no longer reflects who you are and what you do. We can help you with re-positioning, refreshing and re-building your identity.

Looking to shift your perception?

Are external influences or competitors forcing your organisation to adapt?

A complete brand overhaul might be necessary – whether it’s due to mergers, acquisitions or external competitors driving change. We can help manage this transition with care, working alongside you to develop an effective brand strategy that aligns with your new direction.

Starting something new?

If you’re launching a new brand, starting a new design project or setting out as an early-stage business, we’ve got your back.

We can join you at the early stages to strategise creative directions, define your vision and make you market-ready to achieve your objectives.

Having trouble with consistency?

Do your brand materials feel disjointed or lacking a unified visual identity?

If you’ve noticed inconsistencies, chances are your audience has too. A mismatched or fragmented visual experience can weaken your brand’s impact and make it harder to communicate your message. We can help you achieve a cohesive brand presence across all channels, ensuring your messaging is clear and consistent every time.

Let’s talk and get your next project underway.