Professional Beauty London
Branding / Marketing / Advertising

Professional Beauty London is the UK’s largest beauty and spa trade event, held each year at Excel London. We partnered with the organisers to create a new, forward thinking aesthetic to deliver a sleek, minimalist presence that celebrated the richness and diversity of the modern beauty industry.

Leading with strategy, our research revealed a shift within the industry. Traditional perceptions of beauty and inclusion were being challenged and as messaging and focus changes, we proposed a bold move for Professional Beauty London to embrace a wider audience with an emphasis on empowerment and individuality. By blending together a collection of represented groups we created a visual identity that gave a place for everyone to feel included at this leading beauty destination.

Result

“Thanks for creating such a fantastic design! It really modernised the look and feel of the campaign, particularly onsite at the event!”

Marketing Director, Professional Beauty Group