Strategy / UX / Copywriting / Website / Brand Development
Ashe Group is a leading construction services business in the social infrastructure and commercial sector. Ashe is a trustworthy partner and involved with large scale projects and frameworks, however their website lacked clarity. It had become heavy with content and hard to navigate leading to a loss of important information around their company culture, project case studies and progressive values.
Fresh Lemon’s initial work centred around a deep strategic overview at every level and discipline of the business to better understand Ashe’s strengths and to organise outgoing messages, content planning and service presentations to its core audience.