Established for more than 50 years, Durkan had grown into a leading builder of homes and commercial spaces, including a number of landmark buildings.
Fresh Lemon were asked to review Durkan’s corporate brand and digital presence which lacked clarity and no longer reflected the company’s future vision. The existing brand identity had also become complex, fussy to use and inefficient to administer by the marketing team.
The Durkan brand assets necessitated a change too to reflect a new dynamic, one that better portrayed a trusted and experienced business more aligned to a home builder than a construction company.
Retaining the memorable marque and colour scheme, Fresh Lemon delivered a new look and feel that was rapidly adopted across the business’s service divisions. Our output also included a new website design, information architecture and intranet site.