Hamilton Fraser
Branding / Design Templates / Brand Assets
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Hamilton Fraser provides specialist insurance broker services to the property and aesthetic/cosmetic industry sectors. The business has been included in The Leap 100 Companies List and established for over 20 years.
![](https://freshlemon.co.uk/wp-content/uploads/HamiltonFraser_Screens_17.jpg)
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Fresh Lemon were tasked with tightening up Hamilton Fraser’s branding that spanned all their business divisions. The process began with a refinement of the core master logo to improve balance within the logotype, ahead of creating a suite of sub-branded logo identities.
![](https://freshlemon.co.uk/wp-content/uploads/HamiltonFraser_Screens_1b.jpg)
![](https://freshlemon.co.uk/wp-content/uploads/HamiltonFraser_Screens_6.jpg)
![](https://freshlemon.co.uk/wp-content/uploads/HamiltonFraser_Screens_24.jpg)
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![](https://freshlemon.co.uk/wp-content/uploads/HamiltonFraser_Screens_22.jpg)
A full inventory of print and digital templates were required for the Hamilton Fraser in-house marketing team and were devised around use of a ‘capsule’ graphic based on a ‘shifted’ movement of the Hamilton Fraser square.
![](https://freshlemon.co.uk/wp-content/uploads/HamiltonFraser_Screens_4.jpg)
![](https://freshlemon.co.uk/wp-content/uploads/HamiltonFraser_Screens_7.jpg)
![](https://freshlemon.co.uk/wp-content/uploads/HamiltonFraser_Screens_9.jpg)
![](https://freshlemon.co.uk/wp-content/uploads/HamiltonFraser_Screens_8.jpg)
![](https://freshlemon.co.uk/wp-content/uploads/HamiltonFraser_Screens_30-1.jpg)
![](https://freshlemon.co.uk/wp-content/uploads/HamiltonFraser_Screens_28.jpg)
![](https://freshlemon.co.uk/wp-content/uploads/HamiltonFraser_Screens_29.jpg)