Sydenham Groves
Naming / Branding / Signage / Copywriting / Print / Advertising / Video
Sydenham Groves is a scheme of shared ownership apartments and townhouses in South East London by one of the UK’s largest and oldest housing associations. By developing a bold and colourful identity that reflected the buzz and verdant greenery surrounding Sydenham, we built a colourful and impactful brand to appeal to both a local and outsider audience.
Sydenham seemed to be one of those parts of the capital that even the most seasoned of Londoners found hard to locate, so we built a concept around this leafy destination being ‘a well-kept secret’ and an area you really should know more about. To set the scene, focus was placed on Sydenham’s neighbourhood by highlighting its green spaces and vibrant mix of local people within the community that made this part of London so special.
Working with artwork by the illustrator Tom Abbiss-Smith, we created an eclectic graphic language that reflected the vivacity of this understated part of South East London.
Result
