The Nova Collection
Branding / Marketing / Signage / Advertising / Copywriting / Print / Website / Photography / Social Media
![](https://freshlemon.co.uk/wp-content/uploads/Nova_title_1.jpg)
The Nova Collection is a collection of newly built apartments within Royal Connaught Park, a historic residential development of luxury homes within the former Royal Masonic School for Boys in Bushey.
![Royal Connaught Park](https://freshlemon.co.uk/wp-content/uploads/Nova_1707_14.jpg)
Having previously marketed the master development, Fresh Lemon were asked to devise a new brand for the latest significant phase of new homes. A new name was suggested alongside new marketing and digital collateral that focused solely on the sales aspect of The Nova Collection.
![](https://freshlemon.co.uk/wp-content/uploads/Nova_1707_1.jpg)
![](https://freshlemon.co.uk/wp-content/uploads/Nova_1707_4.jpg)
![](https://freshlemon.co.uk/wp-content/uploads/Nova_1707_2.jpg)
![](https://freshlemon.co.uk/wp-content/uploads/Nova_1707_5.jpg)
A new comprehensive layflat sales brochure alongside a new website was supported by national and local press advertising and social media campaigns to promote the initial launch and follow-up releases.
![The Nova Collection brochure](https://freshlemon.co.uk/wp-content/uploads/Nova_1707_11.jpg)
![](https://freshlemon.co.uk/wp-content/uploads/Nova_1707_3.jpg)
![Royal Connaught Park](https://freshlemon.co.uk/wp-content/uploads/Nova_1707_Photo_X1.jpg)
![Royal Connaught Park](https://freshlemon.co.uk/wp-content/uploads/Nova_1707_Photo_X3.jpg)
Refreshed photography and a series of videos were also produced to market the site via digital advertising and online distribution to reach audiences near and far.
![Royal Connaught Park](https://freshlemon.co.uk/wp-content/uploads/Nova_1707_16.jpg)
![Royal Connaught Park](https://freshlemon.co.uk/wp-content/uploads/Nova_1707_17.jpg)
![Royal Connaught Park](https://freshlemon.co.uk/wp-content/uploads/Nova_1707_18.jpg)
![Royal Connaught Park](https://freshlemon.co.uk/wp-content/uploads/Nova_1707_8.jpg)
Result