Wandsworth Exchange
Branding / Marketing / Signage / Copywriting / Advertising / Digital Advertising / Photography
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Designed by award winning architects Boon Brown, Wandsworth Exchange is a collection of over 200 apartments across four buildings on the site of the former site of South Thames College. Within a flourishing close-knit community atmosphere, close to the centre of London.
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Using research gathered during our discovery phase, Fresh Lemon created a culture and identity borne from the area’s historical and rich heritage of calico printing and craftsmanship.
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The detailing and colour scheme drawn from our discoveries were applied to Wandsworth Exchange’s style guidelines, surfaces and applications across print and digital to create a brand that set it apart from its neighbours.
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Combining elegant new spaces and walkways with residential, retail and outdoor spaces L&Q required an aspirational look for the marketing collateral that would reflect this high quality scheme.
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Result