Willow Walk
Naming / Branding / Advertising / Copywriting / Print / Website / Video
Willow Walk is an award-winning collection of 168 contemporary apartments moments from the River Thames in Wandsworth Riverside Quarter. Fresh Lemon were instructed by Peabody to deliver a distinctive and characterful identity for this new scheme to stand out among a number of closely located competitors in this thriving part of South West London.
![](https://freshlemon.co.uk/wp-content/uploads/Willow-Walk_Screen_8.jpg)
Inspired by the the osier reeds that once prevailed on-site and the coloured tiling of the areas rich brewing history, Fresh Lemon proposed a theme based around ‘Weave your own story’ using a continuous thread to link benefits, features and highlights of the development.
![Willow Walk](https://freshlemon.co.uk/wp-content/uploads/Willow-Walk_Screen_11.jpg)
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![](https://freshlemon.co.uk/wp-content/uploads/Willow-Walk_Screen_12.jpg)
![](https://freshlemon.co.uk/wp-content/uploads/Willow-Walk_Screen_15.jpg)
![](https://freshlemon.co.uk/wp-content/uploads/Willow-Walk_Screen_13.jpg)
![](https://freshlemon.co.uk/wp-content/uploads/Willow-Walk_Screen_14.jpg)
Location photography captured the area’s character and sensitively complemented the branding, with subtle colour tones and carefully selected compositions.
![](https://freshlemon.co.uk/wp-content/uploads/Willow-Walk_Screen_7.jpg)
Result