Willow Walk
Naming / Branding / Advertising / Copywriting / Print / Website / Video

Willow Walk is an award-winning collection of 168 contemporary apartments moments from the River Thames in Wandsworth Riverside Quarter. Fresh Lemon were instructed by Peabody to deliver a distinctive and characterful identity for this new scheme to stand out among a number of closely located competitors in this thriving part of South West London.

Inspired by the the osier reeds that once prevailed on-site and the coloured tiling of the areas rich brewing history, Fresh Lemon proposed a theme based around ‘Weave your own story’ using a continuous thread to link benefits, features and highlights of the development.

Willow Walk

Location photography captured the area’s character and sensitively complemented the branding, with subtle colour tones and carefully selected compositions.


80% of apartments were reserved within a few months of the official launch of Willow Walk, which went on to win Residential Project of the Year at the London Construction Awards.

Want to see more?