Woodvalley
Strategy / Branding / Copywriting / Website

Woodvalley came to us with a challenge. To change their target audience’s perception of their construction business from an everyday contractor into a valued and like-minded client partner.

By focusing on Woodvalley’s strategic positioning Fresh Lemon distilled their target audience to a core group of potential and known decision makers and organisations. This led to a target-focused design brief that laid the foundations for the new brand.

Fresh Lemon created a proposition aimed at Woodvalley’s key client base and that authentically reflected the existing culture of the business. An overhaul of Woodvalley’s image library, alongside a new set of brand assets were rolled out across a comprehensive website providing the quality content their audience wanted to see.